Here are the 7 biggest changes on YouTube in 2021: The updates include some specific changes regarding facial recognition data and YouTube`s monetization policy. In particular, she says, the use of Clearview AI, which „matches images with a registered database,“ and PimEyes, „which looks more like a search engine [and uses `spiders`] to crawl the web,“ have raised significant concerns in recent years. YouTube`s changes, she says, could be a direct response to concerns that such software is being used to collect user data without their permission. Changes to this update to the Terms of Service will not affect the monetization settings of your YouTube Partner Program (YPP). For YPP creators in the U.S., the revenue Google pays you will be considered a license payment from a U.S. tax perspective as of November 18, 2020. We will be making similar changes for creators outside the U.S. in 2021. Creators outside the U.S.

will be asked to provide U.S. tax information in AdSense in early 2021 to determine if U.S. withholding taxes apply to their payments. Other changes just seem to give YouTube more power. One of the most controversial clauses that creators have tweeted about since YouTube started alerting people to upcoming changes is about termination. Various creators tweeted a segment of the Terms of Service that states, „YouTube may terminate your access or your Google Account access to all or part of the Service if YouTube, in its sole discretion, believes that the provision of the Service is no longer cost-effective for you.“ Some creators have read this to mean that YouTube can simply cancel channels and accounts if they don`t generate revenue. YouTube has mentioned on its official website that it values and protects every user`s data, and there has been no change in how user data and privacy information is handled. – Inclusion of the strike process from the community guidelines: In order to increase transparency, the company will include the information about strikes from the community guidelines in the terms of use. There is no change in how Community Guide alerts work or when a channel or content may be delayed. The changes, introduced in the U.S. in November, create new privacy regulations for users, introduce a new right for the platform to monetize content from independent creators, and update the company`s tax framework for creators` income.

Companies are constantly updating their terms of service – this is YouTube`s third change in 2019. These latest updates appear to coincide with the upcoming changes YouTube will make to YouTube in accordance with the Federal Trade Commission`s new guidelines, although a YouTube representative denies that these changes were made as a result of the FTC`s decision. YouTube will update its terms of service starting January 5. The company will provide „greater transparency about how we develop, improve and update our service, including more detailed information about why we make changes and updates and the notice we provide.“ The platform has launched the process of advertising a limited number of branded videos on channels that are not included in the YouTube Partner Program (YPP) or as part of a monetization agreement. While there is no revenue-sharing model for these ads, creators are encouraged to apply for the YPP as long as they meet the eligibility criteria that remain unchanged. We have not made any changes to the way we process your data. You can learn more about our privacy practices by reading YouTube Kids` Privacy Policy and Privacy Policy. As a reminder, you can always check your privacy settings and manage your data and personalization by visiting your Google Account. YouTube will be able to run ads in videos created by all creators who aren`t involved in the platform`s partner program — without giving them some of the money. As of June 1, the video platform will have the right to monetize most of the content on its website in accordance with the updated Global Terms of Service. It will also ban the collection of personal data via facial recognition and change the way it pays creators.

Here`s what marketers need to know about the changes. In particular, many updates focus on who uses the platform and child protection. In September, the Federal Trade Commission fined Google $170 million for alleged violations of the Children`s Online Privacy Protection Act (COPPA). YouTube has also agreed to make changes to further protect children`s privacy and comply with the law. YouTube`s Terms of Service prohibit the collection of „information that could identify an individual without their permission.“ While the company says this has always been part of its policies, the changes include updated language that explicitly denounces the use of facial recognition software for the purpose of collecting personal information about users. .