Here are the 7 biggest changes on YouTube in 2021: The updates include some specific changes regarding facial recognition data and YouTube`s monetization policy. In particular, she says, the use of Clearview AI, which „matches images with a registered database,“ and PimEyes, „which looks more like a search engine [and uses `spiders`] to crawl the web,“ have raised significant concerns in recent years. YouTube`s changes, she says, could be a direct response to concerns that such software is being used to collect user data without their permission. Changes to this update to the Terms of Service will not affect the monetization settings of your YouTube Partner Program (YPP). For YPP creators in the U.S., the revenue Google pays you will be considered a license payment from a U.S. tax perspective as of November 18, 2020. We will be making similar changes for creators outside the U.S. in 2021. Creators outside the U.S.
Here`s what marketers need to know about the changes. In particular, many updates focus on who uses the platform and child protection. In September, the Federal Trade Commission fined Google $170 million for alleged violations of the Children`s Online Privacy Protection Act (COPPA). YouTube has also agreed to make changes to further protect children`s privacy and comply with the law. YouTube`s Terms of Service prohibit the collection of „information that could identify an individual without their permission.“ While the company says this has always been part of its policies, the changes include updated language that explicitly denounces the use of facial recognition software for the purpose of collecting personal information about users. .